In this two-part interview (below), African American studies professor at Duke University Mark Anthony Neal offers his insights on public scholarship, academic blogging, and leveraging social media.
by KEVIN ANSELMO for EXPERIENTIAL COMMUNICATIONS on AUGUST 20 and AUGUST 26, 2014:
Why Professors Should Disseminate their Knowledge and Share Opinions to Public Audiences EXCERPT: Professors have a megaphone to the world. There are incredible opportunities for academics to communicate their knowledge with the general public through traditional and social media. While many don’t for various reasons, there are a number of professors who are doing this incredibly well. One such individual is Mark Anthony Neal, an African American studies professor at Duke University and author of the book New Black Man. The term “incredibly well” is quite a superlative, yet this is probably an understatement. As I noted in a previous post, Mark Anthony Neal’s blog featured 1063 posts in 2012. That’s not a typo! He averaged almost three different posts per day. In 2013, this number shrank to a “disappointing low of” 821 – that’s still more than two posts per day over the course of a year!
I had the opportunity to sit down with Mark and will be doing a series of blog posts with him on various aspects of his “media empire” and the best practice he can share with other professors. Here is part 1 focused on his strategy, goals and why he does this. FULL INTERVIEW
Leveraging Social Media as an Academic EXCERPT: Imagine writing or editing over 1,000 blog posts in a year. Or what about engaging with over 28,000 followers on Twitter. For Duke Professor Mark Anthony Neal, this is not a dream but a reality.
In a previous post, Mark outlined why he considered external communications important as a professor. So if you are not sure why you should blog, revert back to that post first! In this follow-up Q and A, he shares some of the lessons learned from his years of blogging and using social media.
How did you first get involved with blogging?
I started my blog in 2006 in part to promote my new book: New Black Man. I quickly realized that I could connect my content to my book and generate more visibility and also use the blog to promote radio and television interviews.
What does it take to be a successful blogger?
I never thought of myself as blogging. In fact, I work hard not to describe myself as a blogger. When I write on my site, I am writing. It might be shorter and pitched to a different audience, but it follows the same kind of sensibilities if I was doing a piece for The Atlantic Monthly or some other outlet. FULL INTERVIEW